In this post, we'll take a closer look at the second of the 4 words: "Develop", and explain exactly what we mean by development around here. If you're new to 4word Systems, you might want to check out the post explaining our "4 words" for an overview before delving in.

More than Just Code

Believe it or not, there is more to development than just web coding.  When we talk about development at 4word systems, we are talking about the entire structure of the project.  Content, navigation, special effects, widgets and yes, the HTML, CSS and Javascript that ultimately make up the pieces of a dynamic web presence.

Content Development

We understand that you know a great deal about your business; what it does, what makes you different, history, culture and more. Our job is to help communicate that to a global audience is an understandable way. All of that stuff in your brain needs to be broken down into bite-sized pieces, organized, and packaged up to get your message heard. We employ the latest techniques to weave SEO into your without "stuffing" or "spamming" readers with excessive keywords. Our objective is to get the message across clearly and consisely with every web project.

Code Development

You've heard it all before – JavaScript, CSS, HTML, PHP, ASP, blah, blah, blah. To put it in a nushell, we get it done. You're not in business to decipher alphabet soup, so let us handle the details. More than a decade of using the latest web technologies has tought us one thing for sure: Technology is just a tool. The "flavor of the day" acronym is only as useful as the message it delivers, or how it can help your customers. Helping you to actually use the latest technology to bring value to your audience is our job. We've got nothing to hide, and we'd be happy to "geek out" with you, but it's all about delivering results.

A Complete View

Like we said, building something useful on the web is more than just coding it up. Yes it takes technical skills, but it takes a business mind and customer-focused attention to make it worthwhile. Quality writing, proper organization and expert coding bring projects to life and keep customers coming back for more.